Leading game aggregator platform Aspire Global acquires top global Internet Gaming Systems provider Pariplay for nearly €13.1 million. The primary goal of the acquisition is to strengthen the two companies’ B2B-business through external game sales.
Leading the acquisition and handling the press release is Adrian Bailey, Marketing Director at Pariplay: “We are delighted to join the Aspire Global family as we enter the next stage of our journey and we believe that this agreement brings fantastic opportunities for the whole group. Both Pariplay and Aspire Global have reached solid positions as important B2B-providers in the iGaming market and we look forward to integrating the team and start realizing the high potential.”
The main reason behind the deal is Aspire Global’s goal to promote their business using the M&A strategy content which focuses on B2B-growth and external game sales. The company gets total control of Pariplay’s iGaming value chain in cost-cutting, gaming portfolio extension, and proprietary games selling channel. In addition to that, Pariplay’s position in the industry and its iGaming license for New Jersey will also allow Aspire Global to enter the US market.
The acquisition and the final terms are set to be closed during the third quarter of 2019. The changes will only have a positive effect on Pariplay’s earnings before interest, tax, depreciation, and amortization (EBITDA) as of 2020. For the rest of the year, the transaction will not have any material effect on Pariplay’s financial results. When Aspire Global finally gets hold of Pariplay, they receive 100% of the shares handled by GMS Entertainment Limited, Pariplay’s parent company.
About Pariplay And Aspire Global
Pariplay was established in 2011, and it has come a long way since their humble beginnings. The company currently has 70 gaming experts in Sofia, Bulgaria and holds iGaming licenses for the UK, Gibraltar, Curacao, Malta, and Romania. Most of their top-rated fiat and Bitcoin games are certified and regulated in Europe’s iGaming markets.
Meanwhile, Aspire Global has been in the business since 2005. The company is known globally for its comprehensive iGaming solutions for operators and white labels. At press time, they offer multiple games from top global providers and 30 different global payment methods.