Pariplay’s Interactive Gaming Solution (IGS) continues to provide fiat and Bitcoin casino operators with the best online gaming content and aggregation platform since its release. But this year, competition against other content developers is getting fiercer. The industry demands new innovations and unique offerings. As a response, Pariplay takes it up a notch higher with the help of 888Casino and BlueRibbon Software, a relatively new player in the casino jackpot solution industry.
Adrian Bailey, managing director at Pariplay, sealed the deal with Amir Askarov, Playtech’s former executive and BlueRibbon’s CEO. Entering the partnership will allow Playtech to offer more innovative marketing solutions and back-office tools. And as for BlueRibbon, the new company can cement its name in the casino industry with the help of giant developers and casino operators like 888Casino.
Askarov, knowing what makes both Playtech and BlueRibbon’s tick, led the announcement of the partnership. Addressing prospective operators and customers, Askarov said: “Pariplay is one of the leading gaming solution providers in the industry and we at BlueRibbon are excited to partner with such an industry innovator…Our unique player engagement platform will furnish Pariplay and its operators with the tools to create and control intuitive gaming experiences, bettering their play and player engagement.”
Partnership Terms
The strategic partnership demands BlueRibbon to supply Pariplay and 888Casino with custom jackpot solutions. The BlueRibbon Player Engagement Platform will merge with the Pariplay Fusion Aggregation Platform to improve Pariplay and 888Casino’s current portfolio of games and bonus features.
The three companies will start offering casino operators with a personalized jackpot marketing platform that works with any game, live casino content, sports market, and in-house promotion. Partner casino operators can connect their jackpots to any game or event of their own choosing, and configure the way they reward players based on behavior and business KPIs. They can test the performance of the jackpot solutions with BlueRibbon’s back office to know which solution works for the customer.
All things considered, the jackpot system can strategically increase customer retention and acquisition. The goal of the partnership, after all, is to provide gamblers with an engaging casino experience, regardless of the type of game they wish to play.
