Despite the ongoing pandemic, the traditional and Bitcoin casino industry thrives. This year brought new challenges and opportunities to iSoftbet, one of the leading online and mobile casino software providers in the world. As another challenging year approaches, the iSoftbet 2021 Expansion Plans are laid out to gaming enthusiasts around the globe.
iSoftbet already reserved 2021 as a period for substantial expansion. The provider already strengthened its territory through partnerships, collaborations, and recruitments ahead of strategic growth expected next year.
Nir Elbaz, iSoftBet CEO, shared the highlights of the company’s 2020 business ventures and 2021 plans in a press release this week. Elbaz said:
“Our new hires and recruitment strategy are testament to iSoftBet’s commitment to the igaming industry in delivering innovative and compelling products and services, not only to serve our partners but also to entertain consumers. We can only achieve this by having the best people onboard, throughout the entire organisation, and I’m delighted with the talented individuals we have welcomed in the last few months. This will further strengthen the business and enable us to achieve even greater things in 2021.”
One of iSoftbet’s game-changing steps this year was the recent expansion of the company’s senior management team. The department saw the addition of a new Chief Marketing Officer and HR Manager months after the recruitment of a Chief Technical Officer and Manager of Product Officer.
Virginie Luce, former Marketing and Communications Executive at Microsoft and Vodafone, will act as iSoftbet’s new CMO. Anne Muscat Scerri, former HR Business Associate at Betsson, also joined iSoftbet as the HR director.
Aside from revamping the management, iSoftbet also improved its award-winning Game Aggregation Platform (GAP) to attract new partners and customers in 2020 and 2021. The platform now features a huge library of 2,000+ third-party games from over 50 software providers and offers online casino operators a competitive portfolio through single, seamless API integration.
iSoftbet’s GAP is now considered as one of the most dynamic and flexible online casino portfolios in the market. But the success doesn’t end there as iSoftbet plans to further upgrade the platform and compete against other online casino giants in 2021.