Global online and mobile casino games supplier iSoftbet signs a casino content deal with Jinni Lotto, one of the biggest online lottery ticket providers in the world. The main goal of the partnership is to utilize GAP innovation and send iSoftBet’s complete HTML5 portfolio to Jinni Lotto’s platform.
Leading the announcement is Michael Probert, Chief Commercial Officer at iSoftBet: “Jinno Lotto has an excellent proprietary platform, operates in a number of exciting markets and shares our philosophy of developing the best customer experience possible with a firm focus on mobile. They are committed to expanding their casino offering to offer the best games to their players and we’re delighted to sign this agreement with them.”
Bridging the GAP
Jinni Lotto gets total access to iSofbet’s premier Game Aggregation Platform (GAP) content. This deal includes over 3,500 titles and content from iGaming industry’s biggest providers such as Evolution Gaming, Red Rake, Pragmatic Play, Booming Games, and Elk Studios. This acquisition is just one of the perks of having an Isle of Man license.
More than that, Jinni Lotto can also use the software provider’s selection of advanced marketing tools, including but not limited to the company’s latest real-time gamification innovation called ‘In-Game’. Using this opportunity, Jinni Lotto can take advantage of cutting-edge customer features like special jackpots, in-game leaderboards, and symbol-based bonuses and promotions to boost customer retention rates.
Spreading The Content
According to Jinni Lotto’s Founder, Liroy Tisona, their business is completely customer-centric. It was the main reason he decided to team up with iSoftBet. They needed a fresh approach to the online gaming industry to cater to a bigger market as well as retain old players, hence the acquisition of new content on top of their fiat and Bitcoin lottery products and services.
Jinni Lotto is now more than just a lottery contributing to the Isle of Man’s economy. Starting this month, the company’s game suit can offer a wide range of unparalleled and fresh proprietary online video slots, table games, and branded HTML5 games. All titles and content are compatible with desktop and mobile devices. You can now test your luck in scratch cards and lottery while also enjoying other fast-paced titles.