Microgaming is one of the prominent software providers in the world. But apart from its gaming contributions to the industry, the brand is also known for its social endeavors. Microgaming is currently expanding its network of partnerships with independent game development studios. The recent addition this month is Neon Valley Studios, a gaming developer known for its vegas-themed and story-driven titles to non-US gaming markets.
Leading the partnership is John Coleman, the CEO of Microgaming. In a press release, Coleman highlighted the strong points of Neon Valley Studios: “Our studio’s strategy is designed to bring greater choice, innovation, and quality to the market. Neon Valley has years of collective gaming industry knowledge and expertise, not to mention their own distinctive style and personality, and we are delighted to add them to our global roster of independent game studios.”
Partnership Terms
To satisfy the partnership, Neon Valley Studios will provide gaming content exclusive for Microgaming’s platforms, especially their titles packed with the wonders of Las Vegas. In exchange, Microgaming will bring Neon Valley Studios’ name to the online gambling market around the world. Further, Microgaming will help the startup studio come up with new flavors and superior games.
Gearing up for the new set of games from the two studios, Neon Valley Studios release the Aurora Wilds slot under Microgaming today. The game features a Native American theme with 5 reels, 3 rows, 10 paylines, and 96.2% RTP. The grand jackpot in the game can pay lucky players up to $120,000. Aurora Wilds will be exclusively available for Microgaming platforms and third-party operators, no one else.
Microgaming Going Indie
Microgaming is a giant studio that provides top-rank fiat and Bitcoin casino games. Yet, it helps and promotes independent developers starting out in the industry. This move has never done before by Microgaming’s global competitors. Coleman also emphasized from the press release that indie developers can help them with their studio strategy.
Before Microgaming partnered with Neon Valley Studios, it also acquired indie casino content provider Gameburger Studios last month. The new company then provides exclusive, interactive, and classic American style content for Microgaming’s casino operators and players.
