Eyecon, a subsidiary company and iGaming studio of online casino giant Playtech, is teaming up with Microgaming to provide a new collection of casino games and reach more customers from other territories. Microgaming is one of the largest online casino suppliers in Europe, while Eyecon is an emerging studio in Australia and Alderney.
Leon Thomas, Commercial Director at Microgaming, happily announced its partnership with Eyecon today. Thomas is directly working together with Paul Gielbert, the Commercial Director of Eyecon. In a press release, Thomas said:
“Looking forward to a successful and mutually-beneficial partnership with Eyecon. The deal will enable Microgaming to bolster its content offering with Eyecon’s iconic collection of casino slots, while also providing Eyecon with significantly greater exposure, scale and reach. Microgaming continues to collaborate with top-performing content partners such as Eyecon to keep its diverse, industry-leading games portfolio fresh and innovative for its customers.”
Although not an independent company, Eyecon now joins Microgaming’s impressive list of more than ten iGaming studios, including Alchemy Gaming, Switch Studios, Sling Shot Studios, Gameburger Studios, and Triple Edge Studios. Microgaming will help Eyecon to reach and handle a much broader range of clients and players.
Eyecon’s extensive portfolio of slot and bingo titles are now available across Microgaming’s content platform. The content includes hit titles like Galactic Girls, Beat The Bobbies 2, Temple of Iris 2, Beez Kneez, Lucha Rumble, Crystal Lotus, Fluffy in Space, and Vlad’s Castle. All in all, the company currently has 90 active online games for both traditional and Bitcoin casinos from its portfolio.
What sets Eyecon’s portfolio apart from other iGaming brands’ is its target demographics. The company develops games that are gender-inclusive and age-appropriate. For example, Eyecon recognizes Fluffy Favourites as a popular game amongst their female bingo players, and Stampede as a slot game that perfectly appeals to male demographic.
Eyecon’s enhanced engagement tools are also part of the deal. The company offers digital solutions and account management systems for operators with the help of their iGaming studios and technical support in Australia and Alderney. All Eyecon’s upcoming titles and engagement tools will soon be released simultaneously at Microgaming and other partner brands.