NetEnt has been planning to expand its territory since last year. Recently, the developer launched the beta version of NetEnt Connect, a new content aggregation platform that makes it easier for partner casinos to acquire and distribute new games. Now, NetEnt announced its plan to integrate more operators and content to NetEnt Connect.
Rob Fell, director of NetEnt Connect, led the announcement on the developer’s official news site. Fell commented: “The beta launch of NetEnt Connect has been successful. Now we are looking to ramp up, even more, to make use of NetEnt’s far-reaching customer relationships and integrations. We are also looking forward to widening the portfolio of content by adding more suppliers to the platform.”
The New NetEnt Connect
NetEnt Connect launched last December 2019. In partnership with Ellmount Gaming Ltd.-owned Casino Room, the top-rank software provider released an array of new titles from Red Tiger, a gaming studio recently acquired by the developer for over $200 million. The launch of the platform’s beta version was a product of NetEnt’s series of million-dollar deals and partnerships.
Initially, the plan is to provide homegrown content to different providers through NetEnt Connect. All games will only come from NetEnt and Red Tiger casino studios. But after the successful launch of the platform, NetEnt saw an opportunity to expand NetEnt Connect because it’s been “growing rapidly” by the end of 2019. The platform will now start accepting new games and operators.
NetEnt has since launched new games with Bethard and GML Interactive-owned companies: Stoiximan in Greece and Betano in Germany. At the time of writing, there are 99 gaming titles, both fiat and Bitcoin casino games, on NetEnt Connect. More operators and gaming content will soon follow this. In fact, Red Tiger’s Daily Timed Jackpot games are already next in line.
NetEnt plans to roll out the new platform to prospective operators on a market by market basis. Meaning, operators can only acquire and purchase content in one gambling market. However, NetEnt will validate and monitor the new NetEnt Connect first before releasing the platform to operators from other regions aside from Malta, Sweden, Germany, Greece, Gibraltar, Poland, Ukraine, the UK, and the USA.