Online gaming pioneer NetEnt is determined to expand its territories and cement its name in the fiat and Bitcoin casino industry. The company just signed an intellectual property (IP) patent cross-license agreement with Instant Win Gaming (IWG) to create original instant win games in 2020.
Chief Commercial Officer for Net Entertainment, Andy Whitworth, is working closely with Rhydian Fisher, Chief Executive Officer for IWG for the success of the project. In an official press release, Whitworth commented on the latest partnership deal:
“We are happy to partner with IWG and this is in line with our strategy of widening our portfolio reach and building brand awareness in new markets. This is an important move for us as it enables NetEnt games to reach new players in the lottery sector. IWG has an established reputation for delivering instant win games, so partnering with them made strategic sense. We are certain that great new games will come out by combining IWG’s skill and our renowned IP and we really look forward to launching them to players.”
Partnership Terms
Through the partnership deal, NetEnt will make its first set of instant win games accessible to players in the third quarter of 2020. The game games will then be available across IWG’s commercial operator network of 21 lottery clients in Europe, North America, and Australia. The network consists of World Lottery Association (WLA) and North American Association of State and Provincial Lotteries’ (NASPL) lottery outlets worldwide. For online and remote game servers, NetEnt’s games will go live on IWG’s Progressive Play RGS.
Without the top software provider and its portfolio, IWG, a London-based game supplier, carries 250 high-quality instant win games and lotteries. Super Cash Buster, 25 Cash Card, Jungle Tumble, Monopoly, Keno Winter, and Rainbow Fortunes are some of the developer’s most popular titles. All games are powered by HTML5 and Flash. They can easily reflect on mobile or desktop devices across all global lotteries. According to IWG, their content portfolio can be re-versioned for any market.
Prior to its strategic partnership with IWG this month, NetEnt also signed an IP patent cross-license agreement with Sydney-based supplier ReelPlay and North American game developer International Game Technology (IGT). We can all expect these titles to grace the Bitcoin games arsenal in tandem with fiat casino titles, so make sure you stay in tune and keep up with the latest releases.
