Playtech Launches Affordability UK To Promote Safer Gaming

Playtech Launches Affordability UK To Promote Safer GamblingPlaytech, one of the leading software providers for online casinos in the world, stepped up its game in the United Kingdom. The company just announced the integration of Affordability UK into its award-winning IMS platform—an innovation that supports operators in meeting regulatory requirements.

Affordability UK is a product by eKYC (Electronic Know Your Customer) and fraud detection specialists from TruNarrative, a multi-platform solution for financial crime detection and risk and regulatory compliance. The product came to life when affordability and verification of source of funds became widely-used compliance disciplines for regulatory bodies in the UK and other countries in Europe. The UK Gambling Commission (UKGC) recently confirmed that deeper affordability requirements would now be prioritized in the inbound reform of the 2005 Gambling Act.

Affordability UK can accurately and reliably identify customers whose gambling spend may become uncontrollable. The combination of Affordability UK’s insight, TruNarrative’s experts, and the territorial reach of Playtech will allow partner casino operators to do the following:

  • Write bespoke rules and build thresholds around a player’s affordability data, transactions, and behavior;
  • Automate decisions and perform manual investigations based on real-time data;
  • Use a single interface and customer picture to track player spending behavior across multiple brands.

Playtech tapped the experts from TrueNarrative after analyzing the current gambling environment in the UK and testing the capabilities of Affordability UK. Playtech’s acquisition of Affordability UK extends the company’s partnership with TruNarrative to deliver a wide array of services that target player onboarding and verification processes.

“As regulatory requirements around the sustainability and affordability of gambling become ever-more stringent, we want to ensure we can empower operators to meet these requirements and protect their players. TruNarrative’s specialist safer gambling services have quickly made them a core partner for Playtech – and now, with Affordability UK, we can offer a sophisticated, market-leading solution, backed by some of the most comprehensive data available. Backed by IMS integration, it can deliver a seamless experience for operators,” said Ian Ince, Chief Compliance Officer of Playtech, in a press release.

Ince will work together with John Lord, CEO of TruNarrative, to improve every casino operator’s toolset and help them meet UKGC requirements and expectations surrounding safer gambling.