In surveys and polls done by numerous financial institutions, the number of women aware and interested in cryptocurrencies is always lower than men’s. But surprisingly, the statistics have gone up from 6% to 13% over the last six months. Now, it shows that one in eight women would potentially invest in digital currencies given the chance.
MARKET RESEARCH
The report was carried out by the market research done by London Block Exchange Ltd., a multi-cryptocurrency exchange and trading platform in the United Kingdom. The result showed that cryptocurrency appears to be more popular with women in the millennial generation (23-37 years old at the time of writing) where one out of five expresses a desire to make an investment–Germany records an impressive three out of 10. Meanwhile, there were no significant changes among men, suggesting that the growing audience for cryptocurrencies might be shifting.
Discussing more factors affecting the numbers in terms of gender, the research also revealed the difference in how men and women invest using cryptocurrencies. Women are more keen to strategic approach as psychological studies backs up the claim that they are 50% less likely than men to suffer from “fear of missing out” (FOMO)—a widely-experienced anxiety due to the paranoia that others might be having rewarding experiences from which one is absent. What’s more is that women are proven to be more collaborative than men since they are assumably more likely to seek help from family and friends about their potential investments. Men, according to statistics, prefer to “do it alone”.
To conclude everything, Agnes de Roeyer, senior business analyst at London Block Exchange, shared her insights concerning her team’s research: “There’s still a common misconception that cryptocurrency is a game for men, but we’ve seen hundreds of women sign up for our exchange in the last few months and some of the most inspiring and knowledgeable investors, leading the way in the industry are female.”
SUPPLEMENTARY REPORTS
Preceding the market research by London Block Exchange Ltd., an earlier research conducted by Etoro crypto exchange revealed that up until recently, the industry was said to be male-dominated and male-oriented since 91.5% of them are all investors, while women only take up 8.5%. This new market research changed the game and possibly attracted more women to join the “crypto-fever”.
